"Free Celebrity Wake Up Call. Robin Leach is the star of the show "Lives of the Rich and Famous" and he'd like to give everyone a free wake up call on Monday, April 5, 2004 .... because he knows how difficult it is to get up on that first Monday after Daylight Saving Time! To get your free call, dial 1-866-MH-CALLS. You can have this put on your cell phone, too!"
...I called for mine. It's a promotion for Maxwell's House, so when you call, you'll hear some coffee talk nonsense. Haha, I don't know why I'm all excited to get a prerecorded wake up call from a B-list celeb...but I am.