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Topic approaching stores outside of your city Go to previous topic Go to next topic Go to higher level

By raspsgirl On 03/22/04  

Hi ladies,

Just wanted to see if any of you had some good ideas or insight on how
to approach shops outside of your city that you can't visit. Right now,
I trying to figure out if I call them first or send them a catalog. How
often should I follow up without annoying them, etc. I just don't want
to waste time with it. BTW, I'm focusing on gift and dog boutiques, so
different industries make react in unique ways I'm guessing. Any input
would be great!


By shop gal On 03/23/04  

It's a personal call. There is no right or wrong way to go about this. If you want a better take on the shop give them a call, tell them you have a product they might be interested in, if they bite talk to them awhile, remember to ask who you're talking to (take notes), are they the owner or buyer (you need to know who to address your line sheet to).
If you're nervous about calling, simply send your line sheet, but send along a hand written note as an introduction.
None of this is a waste of time. If you don't approach shops you'll never know if your product has wide appeal.
About the follow up call, it is very important. Determine how long you think it's going to take the packet to get to the shop, then call within 3-5 days. Always take notes when you call, because a lot of the time they have received your packet but have not had a chance to really look it over, so they might ask you to call back.

With boutiques you are dealing with individuals, not necessarily an "industry."
Just go for it. Make up your own rules.

By raspsgirl On 03/23/04  

Thanks for the feedback. I've tried both and it's always hard to tell which one has worked the best. I know that adding a personal touch is important and that's why I lean towards a phone call, to see if there's any interest and then I don't waste printing, samples, and mailing fees....

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